Until last week, swine flu deaths were prominently reported on the front pages of leading national dailies. But now, they have been relegated to a mere statistic. Has swine flu suddenly become less dangerous? Is it no longer the epidemic it was made out to be?
Hardly, but our imagination has moved on. Even Jaswant Singh is so last week. Force India and Fisichella are in. And the debate on Pokhran II is brewing and will probably be the next big story. The aphorism that public memory is short sounds so true, and if anything, it seems to get shorter. But what is often overlooked is that memory can be easily rekindled, especially in the Internet age as is beautifully captured in a scene in the film, Notting Hill.
Julia Roberts, playing an American actress in the movie, ends up spending the night at Hugh Grant's place. The next morning papparazzi show up and pics are snapped. Julia is all hyper about the situation, but Hugh asks her to chill for the public memory is remarkably short and this too shall pass. But Julia retorts that it will pass for him, but every time a journo wants to write something about her in the future, he will search the archives, come across this image, and make sure to print it. (Am trying to find the exact lines. Even IMDB doesnt have it.)
I guess my point is if you are in the news for the wrong reasons, the entire nation doesnt have to actively track your fortunes. It only takes one person to run into you several years after the incident and exclaim, "That was you? Wasn't it?"
Spot On. The sad part is none of these channels or groups follow one story to its logical end.
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