Farce India

Force India's fortunes have undergone a dramatic turnaround in the last two races, and our media has spared no effort to shove this piece of trivia onto our face. I fail to understand why this is a matter of notional, let alone national, importance.

The team has been part of the F1 scene for years under various names. The owners, unhappy with its performance, found a sucker in Mr. Mallya. Ever the publicity seeker, he promptly made much noise and named it Force India, which actually reminds of the old Air India joke. We all know how well his decision to start an airline as a marketing campaign for liquor brands is working out. What makes us think he will do any better with an F1 team? Anyway, except for Mr. Mallya, nothing in the team is remotely Indian. Not the engine, not the crew and definitely not the drivers. Mr. Mallya is not even the full owner although he has pulled off the brilliant gimmick of attaching our nation's name to the team.

So, it irks me to no end when he makes statements such as "Force India carries the hopes of a billion people." The words that come to my mind are too strong to mention here. I doubt if any self-respecting F1 fan is actually cheering for Force India. The ones doing the cheering are either in the media or are people just content with "India" and some variation of "victory" being used in the same sentence. (I shouldn't blame the second group for those are indeed rare occasions.)

Far from protesting the embarrassing reference to our country – until recently, the drivers were finishing in double digit positions and were engaged in duel to not finish last - we have found cause for celebration.