LCDs and DTH

Flat screen LCD TVs are probably the most sought after gadget today. But their ads are beyond my comprehension. What's the point of showing attributes of clarity, fidelity etc on regular TVs? The Samsung ad, for example, shows a football game is immaculate detail - the emotion on the players' faces, sweat trickling off their bodies, the giant-sized football. Well, if I can see all this clearly in my 21", what's the point of getting an LCD TV?

Same goes for DTH ads that purpotedly claim to have better quality. I think Airtel has Saif watching a football game - half the screen is blurred to represent regular cable and other is bright to represent Airtel signal!! I feel insulted watching these ads. The BIG TV ad is much better. A wife is talking about the husband's excitement at purchasing an LCD TV followed by his disappointment when he saw much better picture quality at his friend's place. Apparently, BIG TV makes the difference, but in doing so the message conveyed is also that you only need such a connection if you have an LCD TV. Chances are, if you have an LCD TV, you are on DTH already and the switching costs are not negligible.

Sun DTH has found the right formula in my mind - the price. When one has to switch from a Rs. 300/mo cable connection, the biggest resistance is in the cost. Yes, there is a segment that wouldnt mind paying a premium for better quality, but I doubt if there is such a perceptible difference between the providers there. Tata is even smarter. They only advertise Tata SKY+ which is the premium offering that comes with a DVR. The ads are exciting but most people would balk at the high price. Oh no problem, sir, we have a cheaper option without the DVR. Bingo!

Front Page

There was a time when the front page of a newspaper was a precious piece of real estate. Only the most important of the important news would find mention, and even then, the story would be cut short and continued elsewhere for it was unwise to waste so much space on a single story. (The exception being the Hindu, which always has complete stories.)

Although I dont have first-hand experience, I think there was a time when the front page determined newspaper sales. Especially during high profile murder trials or controversies, people would buy the paper after glancing at the headlines. Also shown in innumerable movies where paperboys at busy signals are carrying tabloids screaming with the latest headlines.

Well, all that would be history soon. Our newspapers have realized how precious these front pages are - literally. The front page has dumped news in favor of ads. I believe every single major newspaper now comes a "wrapper" with ads on both the front and back. The trend started with tabloids such as Mid day and Mumbai mirror but even TOI and HT have adopted this. I wonder how long before our dailies go the magazine way where ads dominate and content has a token presence.